The Green Switch Journey is our commitment to making conventional agriculture more sustainable—step by step, and together with our partners.
It’s not a fixed path, but a dynamic process where we innovate, learn, and act. From developing smarter solutions to sharing knowledge in the field, we believe every action matters. And we don’t wait—we lead.
This journey is shaped by four key pillars: We Innovate, We Perform, We Empower, and We Are Resilient. Each reflects how we turn ambition into action—for growers, for nature, and for future generations.
